Abercrombie & Fitch, The Supreme Court and You
Posted March 12, 2015
I've heard it said that the key to successful communication -- to persuasion -- is answering a central question for the audience: "What's in it for me?"
This makes sense. As adults, most of us are pretty set in our ways, with a fairly well-defined outlook on the world. To persuade you to care enough to support my position, it stands to reason that I should be able to describe for you why you would benefit by agreeing with me.